6 Ways to Get Ready for Pinktober

Sahru-Keiser-smallBy Sahru Keiser, Program Manager

Breast Cancer Awareness Month (or as we call it, “Breast Cancer Industry Month”) is around the corner.
Over the years we’ve seen it all: pink fracking drill bits for breast cancer, pink doughnuts, pink trashcans, pink handguns. Unfortunately, a whole lot of pink ribbon promotions do more for a corporation’s bottom line than for women at risk of or living with breast cancer. And some pink ribbon products even harm our health because they contain cancer-linked toxins, a hypocritical practice we call pinkwashing.

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So here are 6 things you can do to get ready for Pinktober and help your community learn the truth about pink ribbons:

  1. Brush up on our “Critical Questions for Conscious Consumers” so you’re ready to think critically about pink ribbon promotions – and help others do so too.
  2. Get your very own FREE Think Before You Pink® Toolkit chock full of information and tools to deepen your understanding of the politics of breast cancer.
  3. Hold a screening of the groundbreaking documentary Pink Ribbons, Inc. in your community and provide an alternative way for people to think about breast cancer during October. Email me to get a DVD of the film, and I’ll help you start planning your screening.
  4. Connect with us on Facebook and Twitter where you’ll find a community of like-minded people and get your daily dose of cutting-edge analysis about pink ribbon marketing and breast cancer politics all month long.
  5. Support Breast Cancer Action through our “Don’t Pink For Me” campaign. We can put women’s health first because we are free from conflicts of interest. Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead.
  6. Join the SF Bay Area BCAction community at our 25th Anniversary Event on October 8 for a thought-provoking program accompanied by a delicious meal. Rose Aguilar, longtime host of KALW’s show “Your Call,” will emcee the event. And we’ll be honoring acclaimed ecologist, author and activist Sandra Steingraber, Ph.D. with the Barbara Brenner Hell Raiser Award.

Thanks for helping us hold corporations and charities accountable for their pink ribbon promotions. And stay tuned for the launch of our 2015 Think Before You Pink® campaign this week.

P.S. If you’re in the SF Bay Area, join us for a free public lecture on October 12 featuring acclaimed ecologist, activist, and author Sandra Steingraber, PhD. We’re hosting this event with the Environmental Working Group and the San Francisco Bay Area Chapter of Physicians for Social Responsibility.

This entry was posted in BCA Action Alerts, BCA News, E-Alerts.