Breast Cancer Action - Recent Victories

Recent Victories

General Mills announced that it would remove the cancer-linked synthetic growth hormone, rBGH, from Yoplait Yogurt
Dannon followed suit, announcing they will be rBGH-free by 2010. Together General Mills and Dannon represent two-thirds of the U.S. dairy market
Congress funds Comparative Effectiveness Research effort as part of the federal economic stimulus
BCA's victorious 2008 Think Before You Pink campaign, "Yoplait: Put a Lid on it" won the first place 2009 BENNY Award from the Business Ethics Network. The annual BENNY Awards recognize outstanding corporate campaign victories.

Activated 1500 people to take action against pinkwashing just two weeks into our Think Before You Pink campaign
Met with Genentech (Avastin) and Amgen (anemia drugs) representatives to air concerns about their products
Launched five-year strategic plan—challenging assumptions and inspiring change in breast cancer advocacy
Published its 100th edition of the bi-monthly newsletter, The Source
Successfully advocated for removal of phthalates in cosmetics made by Secret, Arrid and Christian Dior
Think Before You Pink Critical Questions appear in promotional literature and media statements from Komen and the American Cancer Society

Initiated First National Breast Cancer Research Summit, a gathering of funders, scientists, and key activists from around the nation
Think Before You Pink web site was Yahoo! pick of the month for October
Asserted a unique perspective, focusing on cost and effectiveness, in opposition to approval of Avastin as a treatment for breast cancer
Successfully argued for cancellation of STELLAR Trial, maintaining that pills for prevention always results in disease substitution
Published initial Aromatase Inhibitor Side-effects Survey results

Founding member of CHANGE, a coalition of organizations working to create a better system for regulating toxic chemicals in California
Fenton Communications featured BCA's Think Before You Pink campaign as a case study in its presentation, “Because It’s Worth It: 10 Ways to Measure the Impact of Your Communications”
BAWG, co-founded by BCA, wins "Pioneers of Precaution" award at the First National Conference on the Precautionary Principle in Baltimore, MD

BCA’s California Safe Cosmetics Act of 2005 (SB 484) enacted
BCA's Think Before You Pink campaign inspired Komen and Breast Cancer Research Foundation to post their own questions consumers should ask before buying pink ribbon products
Successfully advanced dialogue among stakeholders concerning the California Biomonitoring Program (SB 1379), monitoring presence and concentration of chemicals in California

2002 - Research confirms BCA's long-standing concerns about hormone therapy and breast cancer risk
1998 - BCA opposes use of tamoxifen for reduction of risk of breast cancer in healthy women
1998 - BCA successfully calls for release of data showing high dose chemotherapy/bone marrow transplant does not work for breast cancer patients