Think Before You Pink Update

October’s Think Before You Pink campaign launch was an overwhelming success. This year’s campaign is calling on Yoplait (which runs the Save Lids to Save Lives breast cancer cause marketing campaign) to commit to making its yogurt without the use of recombinant bovine growth hormone (rBGH). The use of this hormone has been linked to breast and other cancers, and it has no place in our milk supply.

BCA members sent more than 1,600 e-mails to General Mills (the makers of Yoplait), and over 200 people contacted the company with handwritten letters and postcards. Over a dozen organizations signed on to a letter asking the company to go rBGH-free. The company has also been contacted by other groups concerned about health issues, such as numerous hospitals, Health Care Without Harm, Oregon Physicians for Social Responsibility, and Food and Water Watch.

The story has made its way through cyberspace via blogs such as, and has been featured in several newspapers, including the Detroit Free Press, the Minneapolis Star Tribune, and the San Jose Mercury News.

Breast Cancer Awareness Month may be over, but General Mills still needs to hear from you! It will take the voices of many to convince the company that rBGH-free is the right way to go for women’s health. If you haven’t already taken action, please visit, and ask Yoplait to put a lid on rBGH.

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