The movie we’ve all been waiting for

By Shazia Manji, Breast Cancer Action Program/Communications Intern

At Breast Cancer Action we are always excited to hear about efforts to change the conversation about breast cancer. We value the scope and impact of media and publicity to alert the public to issues that we hold at the center of what we do as an organization.

That is why we’re thrilled to tell you about Pink Ribbons, Inc., a film by Léa Pool to be screened at the Toronto International Film Festival this September. Pool’s feature-length film shows how “the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has become concealed by a shiny, pink story of success.”

It seems the film will get to the heart and purpose of Think Before You Pink®: identifying the hypocrisy in cause marketing, showing how that distracts us from the real issues with breast cancer, and bringing the focus back where it’s really needed to end the breast cancer epidemic.

Check out the trailer below, featuring former Breast Cancer Action executive director Barbara Brenner. Barbara says:  “People say, anger is not helpful. Actually anger IS helpful, depending on what you do with it. And I think if people actually knew what was happening, they would be really pissed off. They should be.”

This entry was posted in BCA News.