Watch the Video. Send a Letter. Raise a Stink!

Pinkwashing has reached a new low this year with “Promise Me,” a perfume commissioned by the giant of the breast cancer movement, Susan G. Komen for the Cure.

Watch the video to see why so many people are Raising a Stink! about it.

This entry was posted in BCA Action Alerts, BCA News.

4 Responses to Watch the Video. Send a Letter. Raise a Stink!

  1. Cara says:

    Where does your information on the ingredients come from? These two ingredients aren’t listed on any of the ingredient lists that have been released. I’d like to see the actual testing before jumping on the bandwagon.

    • Caitlin C. says:

      Cara, great question. The reason you can’t find these ingredients on any ingredient list is that manufacturers do not have to disclose the ingredients that constitute “fragrance” due to a regulatory gap in the Federal Fair Packaging and Labeling Act of 1973. And the FDA currently lacks the authority to require manufacturers to test cosmetics and “fragrances” for safety before they are sold to consumers. It was only through independent lab testing that we were able to discern these chemicals are in the perfume. You can learn more in our campaign brief:

      A great resource for information about the health risks of chemicals in fragrance is the Campaign for Safe Cosmetics’ “Not So Sexy” report:

  2. icare says:

    I love that SGK is getting some negative publicity…but also don’t forget that the Susan G. Komen Foundation FUNDS animal testing in their work to find a cure. This is not necessary, there are plenty of organizations doing the same work without hurting animals in the process. See for yourself @

  3. Olga says:

    I agree that Cara is raising a very good point – if the slogan of this campaign is “think before you pink” than the evidence presented against G.Komen and the like should be a lot more substantial than what G.Komen herself has. We could fight forever about whether the perfume has these ingredients or not depending on which lab found what, but what WOULD make one side believable compared to the other is an approved publication in the scientific journal, where on can look at the methods used and results obtained at least in a somewhat scientifically rigorous way. True that not all of us are scientist, but if you’re claiming that these findings come from the laboratory, there needs to be a backup. True, I have not done a pub med search on your evidence. However, the link that I was directed to in the reply to the above challenge from Cara was in no way helpful in terms of giving me more information about your evidence.

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