In a few weeks, breast cancer industry giants like Komen and Avon will kick off their annual breast cancer walks and runs. But before you lace up your sneakers or pull out your checkbook, be sure to exercise your mind by asking these 4 questions.
As part of our Think Before You Pink® campaign, we’ve created this new set of questions to help you decide whether your participation in or donation to a breast cancer walk will have the impact you want.
For nearly two decades, we’ve been listening and responding to our members’ concerns about how effective these breast cancer walks really are. Over the years, these events have turned into multi-million dollar marketing bonanzas, too often benefiting corporate reputations more than women living with and dying from breast cancer.
For far too long, breast cancer industry giants have been secretive about where the walk money goes and hypocritical when it comes to their pinkwashing corporate sponsors. And while these walks provide a sense of community for some participants, many others feel alienated by their overly optimistic portrayal of breast cancer as beatable if women simply “fight” hard enough.
It’s time for these industry giants to come clean about where the money goes and be accountable to the women they are claiming to help.