Why is the breast cancer epidemic still raging after 30 years of “awareness” and pink ribbon products? Each year, corporations pack the shelves with pink ribbon products, surrounding us with “breast cancer awareness” messages. These products help raise billions of dollars in the name of breast cancer, yet more than 40,000 women in the U.S. still die of the disease every year.
And some of these pink ribbon products actually contain chemicals that increase our risk of breast cancer! At Breast Cancer Action, we call this pinkwashing: when companies make money off breast cancer while also increasing our risk of the disease. Time and again, companies are profiting off breast cancer while women are paying with their lives. We’ve had it up to here with this hypocritical practice.
Annie Sartor, Policy and Campaigns Coordinator along with Angela Wall, Breast Cancer Action’s Communication Director present an engaging webinar about pink ribbon fatigue and what you can do differently in October.