By The Breast Cancer Action Team
We know from our past wins that when we raise our voices together, we can make multimillion dollar corporations change their pinkwashing practices. That’s why we need YOU to send your email to global cosmetics giant, Estée Lauder, and tell them “Knot Our Pink Ribbon.”
Estée Lauder continues to distract from the meaningful action needed to address and end the breast cancer epidemic by distributing pink ribbons at cosmetic counters, selling a variety of pink ribbon products, and staging publicity stunts, like illuminating international landmarks “for awareness.” The corporation tells women to “choose happy,” “laugh often,” and “smile,” as if all it takes to defeat cancer is a positive, pretty attitude. And on top of all that, Estée Lauder still uses chemicals in their products that are suspected to increase the risk of breast cancer and may even interfere with treatment.
Women at risk of and living with breast cancer deserve better. Join us in telling Estée Lauder to stop the betrayal and be honest that:
- Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
- No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
- The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing!
We can make a real difference. Send your email to the CEO and the Executive Chairman of Estée Lauder today!
P.S. After you tell Estée Lauder to stop the betrayal, share our “Knot Our Pink Ribbon” campaign on Facebook and Twitter to help spread the word and encourage your friends and family to join you in taking action!