This year's Think Before You Pink® campaign calls out Susan G. Komen® and their Pink Ribbon Banking Program, done in partnership with top fossil fuel funder Bank of America.
Radical Disruption Compassionate Resistance
Join us for our virtual fundraiser on Tuesday, October 12.
Our Updated Toolkit
In our Toolkit to Navigate Breast Cancer you can expect the straight-talk and honest take on breast cancer that we’re known for, and that never paternalizes or hides the harsh realities of this disease.
Breast Cancer Resources
Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.
Take Action Now!
Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.
Think Before You Pink
Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.
WHO WE ARE
EDUCATE. ORGANIZE. TAKE ACTION.
We are radical and compassionate; activists at heart with an independent, rapid-response watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
Posted on October 15, 2021
By Krystal Redman, Executive Director
Huge, heartfelt appreciation to everyone who joined us on Tuesday night for an evening of stirring conversation and direct action at Radical Disruption and Compassionate Resistance.
If [...]
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Posted on October 13, 2021
By Zoë Christopher, Program Officer & Operations Manager
Last night activists from all across the country joined us at our annual event, Radical Disruption & Compassionate Resistance, to take collective action on this yea [...]
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Posted on June 28, 2021
Individuals who identify as Lesbian, Gay, Bisexual, Transgender, and/or Queer have stories of navigating breast cancer screening, diagnosis, and treatment that aren’t represented in the heteronormative pink ribbon narrative. In this e [...]
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SEE OUR RESOURCES
We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.
We believe that all people deserve access to patient-centered resources to make the best decisions about their care.
Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable
The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease
Featured Event
12
October Tuesday
Radical Disruption & Compassionate Resistance
Connect with other members of BCAction’s unapologetic activist community from across the nation as we get together for special speakers, entertainment, and a special update from Executive Director, Krystal Redman.Get Your Tickets Now
IMPACT
We honor diverse voices and lived experiences
"Your work calling out environmental causes of cancer saved my wife's sanity when all doctors (and anyone else) were telling her was - eat right, exercise more, blah, blah. She did all that and got cancer. You did wonders for her mental health. Thanks!"
- Sandy, Roslindale, MA -
BCAction Member since 2005
IMPACT
We honor diverse voices and lived experiences
"I believe in your work to eradicate breast cancer through systemic change strategies."
- Lisa, Oakland, CA -
BCAction Member since 2002
IMPACT
We honor diverse voices and lived experiences
""As a somewhat recent cancer survivor, I was looking to get involved with an organization focused on health justice with a strategy rooted in racial and gender equity. Breast Cancer Action is the organization doing work most aligned with my values, and I'm so grateful to be able to contribute."
- Stacey, Brooklyn, NY -
BCAction Member since 2021
IMPACT
We honor diverse voices and lived experiences
"I am a longtime supporter because I love Breast Cancer Action's radical and evidence-based values."
- Bonnie, Traverse City, MI -
BCAction Member since 1999
YOUR DONATIONS SUPPORT OUR CRITICAL WORK
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