Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate; activists at heart with an independent, rapid-response watchdog perspective.
BCAction was founded 30 years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
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A new study found PFAS chemicals in most waterproof mascara, liquid lipsticks, and foundations.

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September 16, 2021

This will be the BEST one hour you can spend to disrupt pink ribbon marketing culture
Posted on September 16, 2021 By Krystal Redman, Executive Director Next month will be my first Think Before You Pink® campaign with Breast Cancer Action, and I can’t wait to take part in breast cancer activism alongside you. One of the most exciting wa [...] READ MORE

August 19, 2021

Get ready for Think Before You Pink®
Posted on August 19, 2021 By Jayla Burton, Program Manager Breast Cancer Action was the first to call out the deception of pink ribbon marketing and culture through our Think Before You Pink® campaign. Over the years, we have had both grassroots and [...] READ MORE

June 28, 2021

Uncovering LGBTQ Breast Cancer Realities
Posted on June 28, 2021 Individuals who identify as Lesbian, Gay, Bisexual, Transgender, and/or Queer have stories of navigating breast cancer screening, diagnosis, and treatment that aren’t represented in the heteronormative pink ribbon narrative. In this e [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease

Featured Event


October Tuesday

Radical Disruption & Compassionate Resistance
Connect with other members of BCAction’s unapologetic activist community from across the nation as we get together for special speakers, entertainment, and a special update from Executive Director, Krystal Redman. Get Your Tickets Now