Think Before You Pink® launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Think Before You Pink® 2021 is here!

Join us in telling Susan G. Komen®: Stop Banking on Breast Cancer!

Stop Banking on Breast Cancer LogoSusan G. Komen, one of the largest breast cancer organizations in the world, has a history of minimizing the environmental harms linked to breast cancer—and their pinkwashing partners like Bank of America are fueling the problem.

Breast Cancer Action’s 2021 Think Before You Pink® campaign calls out Komen’s partnership with Bank of America and the Susan G. Komen® Pink Ribbon Banking Program, which is comprised of both a credit and debit card. Every purchase made through the Pink Ribbon Banking Program goes toward the $1.5 million that Bank of America has pledged to Susan G. Komen between 2021 and 2023.

Here’s the problem: These banking cards emblazoned with the notorious pink ribbon are a blatant example of pinkwashing.

The pink ribbon banking cards use the goodwill of the breast cancer community to increase Bank of America’s profits, which fund the cancer-causing fossil fuel industry, an industry that increases our risk for breast cancer through environmental exposures produced all along the fossil fuel continuum.

Susan G. Komen® claims to be “where the end of breast cancer begins.” If this is true, they must stop banking on breast cancer and divest from pinkwashing!

See the full campaign details and add your voice now with our easy-to-use advocacy tool!

What is Pinkwashing?

The term that started a movement. Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.

Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Breast Cancer Action


Remember these highlights?

Our Think Before You Pink® campaigns have been featured on the Colbert Report and The Daily Show.

The History of the Pink Ribbon

To much of the media and the world at large, the pink ribbon is the breast cancer movement. Where did the ribbon come from, where is it going, and what has it meant along the way?


Think Before You Pink® Campaigns
Each October, during “Breast Cancer Awareness Month,” corporate giants, mega-nonprofits, and government leaders claim to care about breast cancer, but do nothing to stop this devastating disease while wearing pink ribbons and making empty promises and proclamations. READ MORE

Think Before You Pink® Resources
Any company can put the pink ribbon on any product, regardless of how much money – if any – goes to breast cancer. And some companies actually put pink ribbons on products linked to cancer – a practice we call pinkwashing. Be sure to ask these questions before you buy pink. READ MORE

History of the Pink Ribbon
From the beginning, the pink ribbon connoting breast cancer awareness has been embroiled in controversy. READ MORE