Think Before You Pink® launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
Susan G. Komen, one of the largest breast cancer organizations in the world, has a history of minimizing the environmental harms linked to breast cancer—and their pinkwashing partners like Bank of America are fueling the problem.
Breast Cancer Action’s 2021 Think Before You Pink® campaign calls out Komen’s partnership with Bank of America and the Susan G. Komen® Pink Ribbon Banking Program, which is comprised of both a credit and debit card. Every purchase made through the Pink Ribbon Banking Program goes toward the $1.5 million that Bank of America has pledged to Susan G. Komen between 2021 and 2023.
Here’s the problem: These banking cards emblazoned with the notorious pink ribbon are a blatant example of pinkwashing.
The pink ribbon banking cards use the goodwill of the breast cancer community to increase Bank of America’s profits, which fund the cancer-causing fossil fuel industry, an industry that increases our risk for breast cancer through environmental exposures produced all along the fossil fuel continuum.
Susan G. Komen® claims to be “where the end of breast cancer begins.” If this is true, they must stop banking on breast cancer and divest from pinkwashing!
The term that started a movement. Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.
Our Think Before You Pink® campaigns have been featured on the Colbert Report and The Daily Show.
To much of the media and the world at large, the pink ribbon is the breast cancer movement. Where did the ribbon come from, where is it going, and what has it meant along the way?