Krystal RedmanKrystal Redman (she/they)
Executive Director

Rooted in her political lineage of grassroots organizing and activism toward Black and queer liberation and health equity in the heart of LA–Dr. Redman centers her work in Health Justice, the liberation of folx who reside deep within the margins and in Reproductive Justice. Dr. Redman is a self-published author, and a frequent speaker throughout sexual and reproductive justice, and health justice movement(s), as well as in the public health sector. They bring over 16 years of experience in leading health promotion and disease prevention initiatives, as well as organizing towards equitable access, care and treatment within community-based and centered programs. Prior to beginning her relationship with Breast Cancer Action, Dr. Redman has held executive leadership positions within social justice, reproductive justice, public health and healthcare organizations. Mainly, her role(s) centered on working to expand resources, information, health education, and access to equitable care and coverage to young people, womxn, and families. Beyond her work in service to those with the furthest proximity to power, Dr. Redman is most proud and driven by their role as a parent to her cute little one “Amyr,” who keeps her animated, grounded and centered.

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Marj Plumb (she/they)
Interim Executive Director

Marj Plumb has been a non-profit consultant, executive coach, and trainer since 1999, specializing in public policy and policy advocacy, community engaged research and evaluation, strategic planning, and organizational and leadership development. Prior to starting a consulting practice, Marj served for over twenty-five years in senior management positions with a variety of non-profit organizations working on health, mental health and substance abuse, economic justice, environmental justice, education, LGBT rights, violence prevention, and social justice/civil rights. Marj consulted with the California Breast Cancer Research Program (CBCRP) for over ten years, providing training in community-based participatory research for community and scientific partners and facilitated CBCRP’s Special Research Initiatives planning innovative research on the environmental causes of breast cancer and the causes of breast cancer disparities. Marj worked with Child Health and Development Studies (CHDS) for six years which is a15,000 multi-generational family cohort study committed to investigating how health and disease are passed on between generations–not just by genes, but also through social, personal, and environmental surroundings to create an advisory board of cohort members to help guide research studies and communicate research findings to the rest of the cohort and the general public. Additionally, Marj was the lead consultant to the California Breast and Gynecological Cancer Treatment Task Force that was instrumental in securing a $20+ million annual allocation from the State of California for breast and cervical cancer treatment for low-income uninsured women, including undocumented women. 

Marj has a bachelor’s degree in Public Administration, a master’s degree in Nonprofit Management from the University of San Francisco, and a doctorate in public health from the University of California, Berkeley.  Marj lives with spouse Tracy Weitz in Omaha, Nebraska with their Labrador, Jackson, and a household of roommates in a very, very old house featured in Omaha Home Magazine.

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Jayla Burton
Program Officer

Jayla is a graduate of the University of San Francisco with dual Masters Degrees in Public Health and Behavioral Health Science. She has a passion for reducing health disparities, promoting social justice, and advocating for best practices in healthcare. She has worked in Global Health, Women’s Health, Behavioral Health, and Harm Reduction. She admires Breast Cancer Action’s drive to identify the root causes of breast cancer. As the Program Officer, Jayla works with Breast Cancer Action to execute the Think Before You Pink® (TB4UP) campaign and all other national campaigns. Jayla also facilitates engagement year-round promoting policy and advocacy educational campaigns. In her free time, she enjoys dancing and learning about different cultures’ dance styles and techniques. She is originally from Ohio, but enjoys the Bay Area and all it has to offer. 

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Zoe Christopher (she/her)
Resource Liaison & Office Manager

Zoë wears several hats: As BCAction’s Resource Liaison, she connects those seeking information and assistance with the resources they’re looking for regarding detection, treatment, and prevention of breast cancer. She has special interest in BCAction’s environmental and health equity work. As a member of the extended program team, she works to strengthen our local campaign presence. She also coordinates our working environment. Zoë holds a Masters degree in psychology and spent 20 years working in the trenches of crisis intervention and support. Outside of work, she is a writer and poet and can often be found meandering the streets with her camera or cooking dinner with friends.

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Lopa Pal
Development Manager

Lopa manages Breast Cancer Action’s fundraising activities, ensuring that the organization has the resources it needs to fulfill its mission. Prior to BCAction, Lopa spent 10 years as Donor Relations Officer at Greenbelt Alliance. She brings to BCAction  a love of advocating for environmental justice and building sincere and long-term relationships. Working closely with the Executive Director, Lopa oversees the organization’s fundraising appeals, events, and donor database. She manages third party events and house parties nationwide as well as Don’t Pink For Me, BCAction’s peer to peer fundraising platform. If you want to host a house party or start a Don’t Pink For Me page please don’t hesitate to contact her! Lopa received her BA from UC Santa Cruz and her MA from The School of the Art Institute of Chicago in Art History.

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Heather Stone (she/her)
Development & Communications Associate

Heather supports Breast Cancer Action’s donor database, fundraising, member communication, and event facilitation. Previously she worked with a non-profit that provides unbiased scientific information to government, industry, and academic organizations regarding chemical use in consumer products. That work included the impact of highly fluorinated chemicals (PFAS), flame retardants, and antimicrobials on women’s risk for breast cancer.

Heather has a BA in Sociology from Mills College. Her undergraduate thesis addressed women’s reproductive health justice in marginalized and minority communities. Before gaining her BA, she worked in the Philippines with several NGOs advocating for health rights for at-risk women and children. In her position with BCAction, she combines her decades of experience in corporate marketing, communication, event planning, and data management to support our advocacy for women living with or at risk of breast cancer. In her free time she loves gardening, making art and adventuring with her children.

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Tibby Reas Hinderlie (she/her)
Communications Officer

Tibby has seven years experience in health justice causes and worked in reproductive justice prior to joining the team at BCAction. Her reproductive justice work included roles at the local, state, and national level. Locally, Tibby worked as a Patient Advocate and the Office Coordinator at Red River Women’s Clinic in Fargo, North Dakota. At the state level, she serves as the President of the board of directors for the North Dakota Women In Need (WIN) Abortion Access Fund. At the national level she has worked as a Communications Contractor for the National Network of Abortion Funds (NNAF). Prior to her work in abortion care, Tibby worked as Director of Development at a health care facility and in communications and development in the food justice industry. Her communications background also entails writing and social media experience including two years working as a Journalist and a social media internship with the satirical publication The Onion. Tibby earned her Master’s Degree from the University of Chicago in the program of Social Sciences (MAPSS), and her Bachelor’s Degree from the University of California, Berkeley with a double-major in Rhetoric and Gender and Women’s Studies. 

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