Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
The Climate Crisis and Breast Cancer
The fossil fuel industry and the climate catastrophe doubly impact and exacerbate the breast cancer crisis.

See the Fact Sheet


September 26, 2022

What are you doing on October 18th?
Posted on September 26, 2022 Heather Stone, Development Manager Our outsized wins are only possible because YOU join in action, in our work, and at events like our upcoming Radical Disruption Compassionate Resistance. Together, we will celebrate 20 [...] READ MORE

September 14, 2022

Pinktober is coming…
Posted on September 14, 2022 By Zoë Christopher, Operations Manager and Program  20 years. 20 years! It was 20 years ago in October that we started Think Before You Pink®, ignited a movement, and changed the breast cancer landscape fo [...] READ MORE

August 15, 2022

How the climate crisis intensifies the breast cancer crisis
Posted on August 15, 2022 By Zoë Christopher, Program Officer & Operations Manager The correlation between fossil fuels and breast cancer has been well documented and we’ve taken it a step further. As extreme weather events intensify as a result of [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer. Learn More