Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate; activists at heart with an independent, rapid-response watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
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The Pink Ribbon Banking Program run by Susan G. Komen® is blatant pinkwashing.

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December 01, 2021

BCAction appreciates you – today and every day
Posted on December 1, 2021 By Krystal Redman, Executive Director Thank you to everyone who donated to our #GivingTuesday campaign yesterday! 155 people donated more than $25K in just one day, providing vital funding for our work to address and end the [...] READ MORE

November 16, 2021

We’re in Truthout
Posted on November 16, 2021 By Tibby Reas Hinderlie, Communications Manager Stop Banking on Breast Cancer continues to have a hard-hitting impact. Our letter on the campaign was published this weekend by the independent, social justice outlet T [...] READ MORE

November 13, 2021

Check out Radical Disruption Meets Stop Banking on Breast Cancer
Posted on November 13, 2021 By Jayla Burton, Program Manager We didn’t want you to miss the truth-telling panel from our event, Radical Disruption & Compassionate Resistance, so we’re bringing it to you in a podcast. We’ve received feedback that the [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease

Featured Event


October Tuesday

Radical Disruption & Compassionate Resistance
Connect with other members of BCAction’s unapologetic activist community from across the nation as we get together for special speakers, entertainment, and a special update from Executive Director, Krystal Redman. Get Your Tickets Now