Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Radical Disruption Meets Stop Banking on Breast Cancer
Learn more about never-before-explored connections between breast cancer, fossil fuels, financial institutions, and environmental racism.

Tune In


June 16, 2022

Thank you for an incredible evening of art-ivism
Posted on June 16, 2022 By Heather Stone, Development Manager Thank you for helping to make Tuesday night’s Drawing the Connections Community Gathering such a delightful evening! We had BCAction members from across the nation join us virtually, and our [...] READ MORE

June 11, 2022

This is how we begin to build trust in science
Posted on June 11, 2022 By Jayla Burton, Program Manager In our latest podcast episode, we break down what it means to build trust in science. This episode covers the historical context of why certain communities don’t trust science, what is needed in o [...] READ MORE

June 03, 2022

A radical strategy for addressing and ending breast cancer
Posted on June 2, 2022 By KR, Executive Director It's been long anticipated, and now it's in your hands. I am honored to debut our 2022 – 2027 Strategic Plan, “A Radical Strategy for Addressing and Ending Breast Cancer Through a Health Justice Lens.” It [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer. Learn More