Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Radical Disruption Meets Stop Banking on Breast Cancer
Learn more about never-before-explored connections between breast cancer, fossil fuels, financial institutions, and environmental racism.

Tune In


May 13, 2022

Two Events to Support Breast Cancer Action
Posted May 12, 2022 By The Breast Cancer Action Team Want to learn more about our critical work and support Breast Cancer Action? Join us for two powerful upcoming events: The 18th Annual Billie Gardner Loulan Memorial Benefit featuring the [...] READ MORE

May 05, 2022

New podcast episode, tune in!
Posted on May 5, 2022 By Jayla Burton, Program Manager Stories play a powerful role in our culture and in social change because they connect our communities, inform and expand our perspective, and illuminate areas in need of change. Our newest podcast [...] READ MORE

April 26, 2022

Personal care products shouldn’t cause health harms
Posted on April 26, 2022 By Jayla Burton, Program Manager Companies continue to legally sell personal care products with chemicals that can cause cancer and other serious health harms. Enough is enough. Cosmetic safety reform is long overdue. Now is your [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Tuesday June

Drawing the Connections
With this event and the accompanying art auction, which runs June 9 – 19, we’ll highlight the intersection of art, activism, breast cancer, and social justice – and uplift art-ivism as a driver of social change. Learn More & Get Tickets