Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
The Think Before You Pink® Toolkit 2022
Over two decades of leading this work, our critical take on pink ribbon marketing and culture has transformed the conversation around breast cancer and pink ribbons.

See the Toolkit


November 10, 2022

FACT SHEET ALERT: The Climate Crisis and Breast Cancer
Posted on November 10, 2022 By Heather Perkins, Deputy Director Right now over 40,000 attendees, including 100 heads of state and world leaders, are gathering for COP27, the climate implementation summit held this year in Egypt. If we’re going to derail gl [...] READ MORE

October 31, 2022

The end of another October
Posted on October 31, 2022 By Zoë Christopher, Operations Manager & Program Officer We want to thank all of you who, even in the midst of the current societal uncertainty and concern, participated in this year's Think Before You Pink® campaign: A ( [...] READ MORE

October 12, 2022

Access our newly-updated Think Before You Pink toolkit
Posted on October 12, 2022 By Haleemah Atobiloye, Program Manager How much money from each pink ribbon product sold goes toward breast cancer? Which breast cancer organization gets the donation, and what types of programs does this donation support? What [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer. Learn More