Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
The Think Before You Pink® Toolkit
Over two decades of leading this work, our critical take on pink ribbon marketing and culture has transformed the conversation around breast cancer and pink ribbons.

See the Toolkit


June 06, 2023

Using legislative advocacy to fight for environmental justice
Posted on June 6, 2023 By Haleemah Atobiloye, Program Manager Here’s the latest on our unabashed and intersectional advocacy work. In the month of May, alongside our coalition partners, we actively supported: U.N. Secretary-General Antonio G [...] READ MORE

June 03, 2023

Art by BCAction staff
Posted on June 3, 2023 By Tibby Reas, Communications Manager BCAction’s favorite art event – Drawing the Connections – is coming up Tuesday, June 13! We’ll come together at our Virtual Community Gathering on that date, and we’ll have available our curat [...] READ MORE

May 18, 2023

USPSTF’s Updated Mammography Screening Guidelines: Problems, Positives, and the Science
Posted on May 18, 2023 By The Breast Cancer Action Team On Tuesday, May 9 the U.S. Preventive Services Task Force (USPSTF) put forth a significant shift in their mammography screening guidelines, suggesting a decade-earlier date start for routine [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



May 5th

19th Annual Billie Gardner Loulan Memorial Benefit
For 19 years, powerful, critical-thinking community members have gathered to honor family and friends affected by breast cancer. Get Your Tickets Now