Search (97)

April 02, 2022

Pinkwashing does not end in October
Posted on April 2, 2022 By Krystal Redman, Executive Director When I was interviewed by Good Housekeeping Magazine, which has an estimated online reach of over 39 million, we at Breast Cancer Actoin saw it as an exceptional opportunity to normalize c [...] READ MORE

October 13, 2021

Take Action: Email Komen, demand divestment from pinkwashing
Posted on October 13, 2021 By Zoë Christopher, Program Officer & Operations Manager Last night activists from all across the country joined us at our annual event, Radical Disruption & Compassionate Resistance, to take collective action on this yea [...] READ MORE

October 09, 2021

The Tale of the Pinkwashing Partnership
Posted on October 9, 2021 By Jayla Burton, Program Manager The launch of our Think Before You Pink® campaign Stop Banking on Breast Cancer has been full of excitement on social media this week. We released a social media share graphic that laid bare wha [...] READ MORE

September 23, 2021

Want to STOP 🚫 pinkwashing this October?
Posted on September 23, 2021 By Krystal Redman, DrPH, Executive Director Are you already feeling the encroachment of pink ribbons, pink products, and pink promotions? There’s no better way to stop pinkwashing this October (aka Breast Cancer Industry M [...] READ MORE

September 01, 2021

What is Pinkwashing?
[...] READ MORE

October 09, 2018

Tell Ford Motors to Stop Pinkwashing!
By Karuna Jaggar, Executive Director Ford Motor Company runs the Warriors in Pink program, which they say is “dedicated to helping those touched by breast cancer.” But the truth is auto exhaust from their cars and trucks increases the risk of breast [...] READ MORE

October 01, 2013

Breast Cancer Action Declares “Toxic Time Is Up” & Calls for End to Pinkwashing through Chemical Regulation
For immediate release October 1, 2013 Contact: Angela Wall, Communications Director (415) 243-9301, x.16 awall@bcaction.org SAN FRANCISCO, CA - Breast Cancer Action (BCAction), the respected watchdog of the breast cancer movement, today announced its 2013 [...] READ MORE

September 27, 2011

Breast Cancer Action’s “Raise a Stink!” campaign urges a halt to pinkwashing
For immediate release September 27th, 2011 Angela Wall, Communications Manager (415) 243-9301, x.16 awall@bcaction.org SAN FRANCISCO, CA--Breast Cancer Action (BCAction), the respected watchdog of the breast cancer movement, today announced their “Raise a S [...] READ MORE

February 09, 2009

Breast Cancer Action Victorious in Yoplait “Pinkwashing” Campaign
FOR IMMEDIATE RELEASE: CONTACT: Richard Leiter 415.243.9301 SAN FRANCISCO, CA—Breast Cancer Action (BCA)—the highly-regarded watchdog of the breast cancer movement—today announced the success of its campaign to have General Mills remove the cance [...] READ MORE

February 22, 2024

Let’s talk intersectionality: our latest video!
Posted on February 22, 2024 By Tibby Reas, Communications Manager Our Executive Director Dr. KR recently sat down with breast surgeon Dr. Monique Gary and Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance. The result? A hard-hitting [...] READ MORE

October 30, 2023

What we accomplished together this month
Posted on October 30, 2023 By KR, Executive Director Thank you for joining us for our 2023 Think Before You Pink® Goes Rogue campaign during Breast Cancer "Awareness" Month, or as we've coined it, Breast Cancer ACTION Month™️. This year’s campaign expan [...] READ MORE

October 05, 2023

See what we’ll do next, after 20 years of historic Think Before You Pink® campaigns
Posted on October 5, 2023 By Zoë Christopher, Program Officer Through 20 years of industry-disrupting Think Before You Pink® campaigns, we changed the landscape of pink ribbon marketing – for the better. Watch the history of what YOU helped make pos [...] READ MORE

October 01, 2023

📣 Launching Today! Think Before You Pink®
Posted on October 1, 2023 By KR, Executive Director Think Before You Pink® is an award-winning corporate accountability campaign that Breast Cancer Action started in 2002 in response to pink ribbon culture and breast cancer “awareness” month. When we la [...] READ MORE

August 17, 2023

Save the date – Tuesday, October 17
Posted August 17, 2023 By Heather Perkins, Deputy Director Get your calendar out because you are invited! BCAction’s annual member connector and fundraiser, Radical Disruption Compassionate Resistance, will be Tuesday, October 17th at 4:30 PT / 5:30 MT [...] READ MORE

October 31, 2022

The end of another October
Posted on October 31, 2022 By Zoë Christopher, Operations Manager & Program Officer We want to thank all of you who, even in the midst of the current societal uncertainty and concern, participated in this year's Think Before You Pink® campaign: A ( [...] READ MORE

October 25, 2022

Have you stood up to the Breast Cancer Industry this month?
Posted on October 25, 2022 By Zoë Christopher, Program Officer & Operations Manager This month, you have joined us as we recognized two decades of mobilizing people to think critically about pink ribbon marketing and culture. An Evolution: How has [...] READ MORE

October 17, 2022

Ready, set, bid!
Posted on October 15, 2022 By Katy Simon, Grassroots Fundraising and Development Assistant Our Radical Disruption and Compassionate Resistance online auction is now open! From today through Tuesday, October 25th, we are featuring an extensive variety [...] READ MORE

October 11, 2022

Think Before You Pink Toolkit 2022
Welcome to Breast Cancer Action’s Think Before You Pink® Toolkit! Breast Cancer Action is the breast cancer industry watchdog. We ignited a movement in 2002 when we were the first to call out pinkwashing and pink ribbon marketing culture. At that time, we coi [...] READ MORE

October 01, 2022

Think Before You Pink: Capitalism & Breast Cancer
Posted on October 1, 2022 By Heather Perkins, Deputy Director Think Before You Pink®. 20 Years. An Evolution. A Revolution. Think Before You Pink® 2022 is here! Think Before You Pink: A (R)Evolution doesn’t just call out one egregious pink product. We’ [...] READ MORE

October 01, 2022

Breast Cancer Action Calls Out Late-Stage Capitalism as the Common Denominator Across Decades of Pink Ribbon Marketing Campaigns
For Immediate Release Contact: Tibby Reas Hinderlie Breast Cancer Action Communications Manager treas@bcaction.org Breast Cancer Action Calls Out Late-Stage Capitalism as the Common Denominator Across Decades of Pink Ribbon Marketing Campaigns BCAction [...] READ MORE

September 14, 2022

Pinktober is coming…
Posted on September 14, 2022 By Zoë Christopher, Operations Manager and Program  20 years. 20 years! It was 20 years ago in October that we started Think Before You Pink®, ignited a movement, and changed the breast cancer landscape fo [...] READ MORE

June 30, 2022

Roots to Leaves: Our strategic plan & where we’re headed
Posted on June 30, 2022 A message from KR and Zoë Christopher Earlier this month we released our 2022 – 2027 Strategic Plan: A Radical Strategy for Addressing and Ending Breast Cancer Through a Health Justice Lens.” This is an opportune time to address [...] READ MORE

June 13, 2022

One day left to get tickets – and two ways to support BCAction!
Posted on June 13, 2022 By Heather Stone, Development Manager The Drawing the Connections (virtual!) Community Gathering is TOMORROW night, June 14th at 4pm PT / 6pm CT / 7pm ET! This social justice themed art-ivist fundraiser offers you two ways to su [...] READ MORE

November 13, 2021

Check out Radical Disruption Meets Stop Banking on Breast Cancer
Posted on November 13, 2021 By Jayla Burton, Program Manager We didn’t want you to miss the truth-telling panel from our event, Radical Disruption & Compassionate Resistance, so we’re bringing it to you in a podcast. We’ve received feedback that the [...] READ MORE

November 02, 2021

You were a part of something big
Posted on November 2, 2021 By Krystal Redman, Executive Director Our community of fearless breast cancer activists sent over 1,000 letters to Susan G. Komen in October.  Thank you for joining us in collective action on our 2021 Think Before You Pink® ca [...] READ MORE

October 29, 2021

One last chance during Pinktober to tell Komen how you feel
Posted on October 29, 2021 By Krystal Redman, Executive Director Our 2021 Think Before You Pink® campaign, Stop Banking on Breast Cancer, has already had a huge impact, and in the final days of Pinktober we’re asking again – will you join our community of [...] READ MORE

October 28, 2021

Marie Garlock’s Personalized Letter to Susan G. Komen
Posted on October 28, 2021 Marie Garlock, PhD, is an anti-discrimination educator and consultant for community-building initiatives (itisinyou.org). Marie is based in Durham, NC and works across the U.S. south and Global South on healthcare, environmental [...] READ MORE

October 26, 2021

We need activists like you to take action
Posted on October 26, 2021 By The Breast Cancer Action Team In the last week of Pinktober, we wanted to be sure you saw the most important action of our Think Before You Pink® campaign, and we are calling on you to take action today. Join us and email S [...] READ MORE

October 25, 2021

Everything you need right here!
Posted on October 25, 2021 By The Breast Cancer Action Team As you know, in this year’s Think Before You Pink® campaign we’re calling out the Pink Ribbon Banking Program, a partnership between Susan G. Komen® and Bank of America. We're going back to the [...] READ MORE

October 19, 2021

Banks and fossil fuel funding: a deeper dive
Posted on October 19, 2021 By Jayla Burton, Program Manager Financial institutions have poured more than $3.6 trillion into fossil fuels in the last five years. Given the links between fossil fuels and increased breast cancer risk, it’s unacceptable f [...] READ MORE

October 12, 2021

Take Action: Stop Banking on Breast Cancer
@import url('https://fonts.googleapis.com/css2?family=Work+Sans:wght@300;400;600&display=swap'); .p2a-campaign-content{ display: flex; max-width: 1050px; margin: 20px auto; } .p2a-desc-image img{ display: block; width: 100%; max-width [...] READ MORE

October 12, 2021

Will we see you tonight?
Posted on October 12, 2021 By Lopa Pal, Development Manager Tonight will be a unique opportunity to join over 100 members of our Breast Cancer Action community for some Radical Disruption and Compassionate Resistance! After an exhilarating conversation [...] READ MORE

October 08, 2021

Ready. Set. Go bid!
Posted on October 8, 2021 By Heather Stone, Development and Communications Associate Our Radical Disruption and Compassionate Resistance online auction is now open! From today through Saturday, October 16, we are featuring an eclectic variety of [...] READ MORE

October 04, 2021

Action Alert! The latest on our Think Before You Pink® campaign
Posted on October 4, 2021 By Krystal Redman, Executive Director Think Before You Pink® 2021 is here and this year we’re telling Susan G. Komen®: Stop Banking on Breast Cancer!  Susan G Komen® and Bank of America have created and are cross-pr [...] READ MORE

October 04, 2021

Stop Banking on Breast Cancer Social Media Storm
Posted on October 4, 2021 Join us in action with a social media storm Let’s tell Susan G. Komen® that we see the Pink Ribbon Banking Program for what it is: pinkwashing! Updated October 9: We just released parts I-III of our three-part illustrated se [...] READ MORE

October 01, 2021

Breast Cancer Action Challenges Susan G. Komen® & Its Hypocritical Partnership with Bank of America
For Immediate Release Contact: Tibby Reas Hinderlie Breast Cancer Action Communications Manager treas@bcaction.org Breast Cancer Action Challenges Susan G. Komen® & Its Hypocritical Partnership with Bank of America BCAction Launches 19th Annual Think [...] READ MORE

September 26, 2021

Be the first to know about Think Before You Pink®
Posted on September 25, 2021 By Jayla Burton, MPH, Program Manager Next week we will announce our Think Before You Pink® campaign details AHEAD of October 1, on Thursday, September 30 at 12:00 pm PT! We’ll be going live on our Instagram to announce the [...] READ MORE

September 16, 2021

This will be the BEST one hour you can spend to disrupt pink ribbon marketing culture
Posted on September 16, 2021 By Krystal Redman, Executive Director Next month will be my first Think Before You Pink® campaign with Breast Cancer Action, and I can’t wait to take part in breast cancer activism alongside you. One of the most exciting wa [...] READ MORE

September 14, 2021

Have you seen our new website?
Posted on September 14, 2021 By Tibby Reas Hinderlie, Communications Manager Have you seen our new and better-than-ever website!? We’ve been revamped, refreshed, and we’re ready to provide you with the unabashed, patient-centered, watchdog take we’re known [...] READ MORE

August 19, 2021

Get ready for Think Before You Pink®
Posted on August 19, 2021 By Jayla Burton, Program Manager Breast Cancer Action was the first to call out the deception of pink ribbon marketing and culture through our Think Before You Pink® campaign. Over the years, we have had both grassroots and [...] READ MORE

August 19, 2021

Letter to the Biden-Harris administration on addressing and ending breast cancer
Posted on August 19, 2021 By Jayla Burton, Program Manager Breast Cancer Action was the first to call out the deception of pink ribbon marketing and culture through our Think Before You Pink® campaign. Over the years, we have had both grassroots and [...] READ MORE

August 18, 2021

North Carolina High School Students Take on Pinkwasher
Posted August 18, 2021 By Evelynn Chen, Communications Intern As a final project for their Health Science II Honors class, six students from Apex High School in North Carolina took collective action directed at The Estée Lauder Companies and subsidiary [...] READ MORE

January 15, 2021

Looking back and moving forward
Posted on January 15, 2021 By Marj Plumb, DrPH, Interim Executive Director July 2020 to January 2021, and Karuna Jaggar, Former Executive Director, March 2011 to June 2020 2020 was a year that reminded us all why Breast Cancer Action’s uncompromising h [...] READ MORE

January 01, 2021

Last Chance
Posted on January 1, 2021 By Lopa Pal, Development Manager Wow. I’m filled with anticipation and gratitude right now. Thanks to supporters like you, we are well on our way to finishing the year strong and being ready for 2021. And you still have a few h [...] READ MORE

October 14, 2020

Tomorrow: BCAction’s 30th Anniversary Event
By Lopa Pal, Development Manager We couldn’t be more excited! Tomorrow is the big night for 30 Years of Radical Disruption and Compassionate Resistance! Get your tickets today and join hundreds of breast cancer activists like yourself as we reflect [...] READ MORE

October 01, 2020

Breast Cancer Action Condemns Inaction Accompanying the President’s Proclamation
FOR IMMEDIATE RELEASE Contact: Tibby Reas Hinderlie Communications Associate (415) 243-9301 treas@bcaction.org Breast Cancer Action Condemns Inaction Accompanying the President’s Proclamation BCAction Launches Annual Think Before You Pink® Campaign Oc [...] READ MORE

September 18, 2020

Get Ready For Pinktober!
By Jayla Burton Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits have taken advantage of this month to exploit breast cancer for their own gain and to make it look [...] READ MORE

August 31, 2020

The Second Decade: 2000-2010
This is the second of three newsletters we’ll be releasing this year to mark Breast Cancer Action’s 30th anniversary. In this second edition, we’re featuring highlights from the second ten years of our 30 year history: 2000 to 2010.  Letter from the Ex [...] READ MORE

January 17, 2020

Announcement from the Executive Director
by Karuna Jaggar, Executive Director As we turn to a new year and a new decade, it’s a time for reflection. I am deeply grateful for Breast Cancer Action’s fearless and feisty community, and I draw strength in the solidarity of our work together as the can [...] READ MORE

November 06, 2019

Thank You for Saying Never to Forever Chemicals
From The Breast Cancer Action Team  Every October our acclaimed Think Before You Pink® campaign holds pinkwashing corporations accountable for their role in the breast cancer epidemic. This year, we told 3M to Say Never to Forever [...] READ MORE

October 25, 2019

4 Reasons I’m Telling 3M No More PFAS!
By Jayla Burton   Many companies, like 3M, use pink ribbon promotions to distract from PR problems and convey an image of corporate responsibility. In 3M’s case, the company has been fending off health concerns – and a growing number of lawsuits – [...] READ MORE

October 17, 2019

3M’s Post-its Peel Off But PFAS Are Forever
Posted on October 17, 2019 Join our conversation with Sharon Lerner, award-winning investigative journalist, who’s written a powerful and groundbreaking series on PFAS. Learn about these toxic chemicals used in every day products, first developed by c [...] READ MORE

October 15, 2019

Beyond the Pink
By Kara Kenan We spoke with people in communities affected by PFAS contamination around the country as part of our research for the Say Never to Forever Chemicals campaign targeting corporate giant 3M, We were inspired by these fierce activists and [...] READ MORE

October 03, 2019

My Experience With Forever Chemicals
We spoke with people in communities affected by PFAS contamination around the country as part of our research for the Say Never to Forever Chemicals campaign targeting corporate giant 3M, We were inspired by these fierce activists and are pleased to share [...] READ MORE

October 01, 2019

Tell 3M: Say Never to Forever Chemicals
By Karuna Jagger, Executive Director Each October, multibillion-dollar corporations try to make money off breast cancer by telling us to buy their products to “support a good cause.” When 3M markets pink ribbon products, but also produces toxic for [...] READ MORE

September 17, 2019

Get Ready For Pinktober!
By Jayla Burton, Program Officer At Breast Cancer Action, we've long called October “Breast Cancer Industry Month” because Breast Cancer Awareness Month has always been more about corporate profit than our health. And we're already seeing lots of pink a [...] READ MORE

June 20, 2019

Welcome to Our Summer Interns!
By Kira Jones, Communications Manager We’re excited to introduce you to our summer interns: Kavya Narendra-Babu, our Communications Intern, Emma Strand, our Strategic Planning Interns, and Edwina Wong, our Think Before You Pink® Intern. We’re thrilled to have [...] READ MORE

January 25, 2019

A Day of Activism in Motor City
By Kira Jones, Communications Manager Last week, I was in Detroit putting pressure on Ford Motor Company with a day of action, building on our 2018 Think Before You Pink® campaign, "Put the Brakes on Breast Cancer." In case you missed our real time [...] READ MORE

January 17, 2019

Breast Cancer Activists Deliver Over 45,000 Petition Signatures to Ford Motor Company telling them to “Go Further” and Help Put the Brakes on Breast Cancer
For immediate release January 17, 2019 Contact: Kira Jones Communications Manager 415.243.9301x15 ksjones@bcaction.org Breast Cancer Activists Deliver Over 45,000 Petition Signatures to Ford Motor Company telling them to “Go Further” and Help Put the Bra [...] READ MORE

January 03, 2019

Thank You!
By Karuna Jaggar, Executive Director Thank you for your tireless support in 2018—whenever we reached out to the Breast Cancer Action community you answered with your voice, your time, and your donations. Thank you for not only helping us surpass our f [...] READ MORE

December 27, 2018

Our Year-End Match Starts Now!
By Karuna Jaggar, Executive Director We’re wrapping up 2018 with a MATCH donation drive! Make a year-end gift to Breast Cancer Action now and it will be matched dollar-for-dollar. All year, you’ve taken action with us and proven again and again that we’ [...] READ MORE

November 20, 2018

Welcome to Our New Board Members
By Kira Jones, Communications Manager Our all-volunteer Board of Directors is a remarkable group of people who set the vision for Breast Cancer Action and lead the organization by determining organizational policy, assuring the organization’s f [...] READ MORE

November 20, 2018

Thank YOU for Calling out Ford Motor Company for Driving up the Risk of Breast Cancer
From The Breast Cancer Action Team Ford Motor Company says they’re “dedicated to helping” those touched by breast cancer. It’s a line they’ve been feeding us for decades and it's part of their pink smoke screen that tries to cover up the truth—that the cancer [...] READ MORE

October 19, 2018

Ford Motors Company’s Pink Smoke Screen
By Karuna Jaggar, Executive Director   Tell Ford Motor Company you can see right through their pink-tinted smoke screen to the truth.   Ford says they are “dedicated to fueling the spirit” of those living with breast cancer, but the exh [...] READ MORE

October 05, 2018

Do Something Besides Worry
By Lopa Pal, Development Manager This past week has been rough for many of us. One thing I know is that, in these uncertain times, it’s important to do something besides worry.  Our founders knew this and it’s what motivates us in our wor [...] READ MORE

October 02, 2018

Breast Cancer Action Tells Ford Motor Company to Help Put the Brakes on the Breast Cancer Epidemic
For Immediate Release Contact: Kira Jones Communications Manager (415) 243-9301 x 15 ksjones@bcaction.org SAN FRANCISCO, CA (October 1, 2018) –  Today Breast Cancer Action, the respected watchdog for the breast cancer movement, launched their “Put the B [...] READ MORE

October 01, 2018

Tell This Pinkwasher: “Put the Brakes on Breast Cancer!™”
By Karuna Jaggar, Executive Director   What do you call it when a giant auto company says they’re “dedicated to helping those touched by breast cancer,” but their vehicles drive up the risk of the disease? We call it pinkwashing.    And this Bre [...] READ MORE

September 18, 2018

Pinktober is Coming. Get Ready.
By Kira Jones, Communications Manager "Do something besides worry." I was struck by the simple power of this slogan when I first came to Breast Cancer Action for a summer internship in 2007. Now, as the Communications Manager for this radical and [...] READ MORE

November 16, 2017

Breast Cancer Action in the News
Breast Cancer Action is a nationally recognized voice for putting patients before profits, regulating cancer-causing toxins, and eliminating health inequities. Our campaigns and advocacy work have received extensive media coverage. We’ve included media h [...] READ MORE

November 16, 2017

From the Executive Director: Breast Cancer Action is Made for Times Like These
By Karuna Jaggar, Executive Director It’s been an incredibly busy year with non-stop rapid response since the Trump administration took office. After the election results were in, I wrote about what the administration would likely mean for our work and our m [...] READ MORE

November 08, 2017

Thank YOU for Pushing Back This Pinktober
By The Breast Cancer Action Team For 15 years, Think Before You Pink® has been pushing back on corporate pinkwashers and calling out pink ribbon culture and marketing. This year, we went after the corporation that started it all – global cosmetics giant, The [...] READ MORE

October 30, 2017

Don’t Miss Out! Join Us in 25 Hours of Action
By Karuna Jaggar, Executive Director As Breast Cancer Industry Month comes to a close, it’s time to harness our collective power. We know that when we raise our voices together, we amplify our message and make multimillion dollar corporations stop the p [...] READ MORE

October 24, 2017

Our Campaign Has Momentum, But We Still Need YOU!
By The Breast Cancer Action Team  We know from our past wins that when we raise our voices together, we can make multimillion dollar corporations change their pinkwashing practices. That’s why we need YOU to send your email to global cosmetics giant, Estée La [...] READ MORE

October 20, 2017

Women’s Bodies Are Not For Profit
By Karuna Jaggar, Executive Director Now is the time to keep the momentum going and the pressure on. Send your email to global cosmetics giant, Estée Lauder, to tell them “Knot Our Pink Ribbon.” In 2017, women’s bodies are still seen as a way to sell produc [...] READ MORE

October 11, 2017

Take Action! Tell the Original Pinkwasher to Stop the Betrayal!
By The Breast Cancer Action Team For 15 years we’ve been calling for accountability and transparency in breast cancer fundraising with our annual Think Before You Pink® campaign. Last week we launched Knot Our Pink Ribbon, targeting The Estée Lauder Comp [...] READ MORE

October 02, 2017

Breast Cancer Action’s “Knot Our Pink Ribbon” Campaign Demands Estée Lauder Stop the Betrayal
For immediate release October 2, 2017 Contact: Kira Jones, Communications Officer (415) 243-9301 | ksjones@bcaction.org SAN FRANCISCO, CALIFORNIA – Today, Breast Cancer Action, respected watchdog organization of the breast cancer movement, launched t [...] READ MORE

October 02, 2017

Join Us in Putting a Knot in the Pink Ribbon!
By Karuna Jaggar, Executive Director  On the 25th anniversary of the pink ribbon, we’re angry. Angry that too many women are diagnosed with and die from breast cancer. Angry that women of color and underserved communities are disproportionately burdened. An [...] READ MORE

September 06, 2017

Get Ready for Pinktober
By Kira Jones, Communications Officer Breast Cancer Awareness Month (or as we call it, “Breast Cancer Industry Month”) is less than a month away. It's time to get ready. Over the years we’ve seen it all: pink fracking drill bits for breast cancer, pink bucke [...] READ MORE

August 24, 2017

Toxic’s Still Not Tasty: Oil Wastewater and Your Food
Posted on August 24, 2017 What do oil production, agriculture, and breast cancer all have in common? Watch our free webinar to find out! Last year, our Think Before You Pink® campaign called out the practice of using oil wastewater to irrigate crops. We [...] READ MORE

August 17, 2017

Free Webinar – Toxic’s Still Not Tasty: Oil Wastewater and Your Food
By Kate Frisher, Campaigns Coordinator Last year, our Think Before You Pink® campaign called out the practice of using oil wastewater to irrigate crops. This water, which is a byproduct of the oil extraction process, contains hundreds of added and na [...] READ MORE

July 17, 2017

SAVE THE DATE 10/16: 7th Annual Action Speaks Louder Than Pink–Food for Thought
By Lopa Pal, Development Manager If you like to eat delicious food and support the work of fierce breast cancer activists, mark your calendar for this fabulous event. Action Speaks Louder Than Pink–Food for Thought Monday, October 16, 2017 6:00–9:00PM Green [...] READ MORE

May 23, 2017

Breast Cancer Doesn’t Belong in the Business Section
By Karuna Jaggar, Executive Director Breast Cancer is not just an individual crisis. It’s a far-reaching social, public health and social justice problem. Although the disease goes back millennia, the modern epidemic is driven by corporate greed, disc [...] READ MORE

October 04, 2016

Breast Cancer Action Demands Agricultural Companies Stop Selling Pink Ribbon Citrus While Irrigating Food Crops With Oil Wastewater
For immediate release October 4, 2016 Contact: Caitlin Carmody, Communications Manager (415) 243-9301 x22 · ccarmody@bcaction.org SAN FRANCISCO, CA – Breast Cancer Action (BCAction), the respected watchdog for the breast cancer movement, expressed outrage ov [...] READ MORE

April 11, 2016

Breast Cancer Action Urges Women to Ask Questions Before They Participate in Breast Cancer Walks and Runs
For immediate release April 11, 2016 Contact: Caitlin Carmody, Communications Officer (415) 243-9301 x22 · ccarmody@bcaction.org SAN FRANCISCO, CA--Breast Cancer Action (BCAction), the watchdog for the breast cancer movement, encourages would-be pa [...] READ MORE

October 01, 2015

Breast Cancer Action Tells Pinkwashers to Stop Giving Toxic Cosmetics to Cancer Patients
For immediate release October 1, 2015 Contact: Caitlin Carmody, Communications Officer (415) 243-9301 x22 · ccarmody@bcaction.org Breast Cancer Action Tells Pinkwashers to Stop Giving Toxic Cosmetics to Cancer Patients SAN FRANCISCO, CA – Breast Cancer Ac [...] READ MORE

September 24, 2015

Pink Ribbons, Inc. and STINK!: Films That Inspire Change
Posted on September 24, 2015 On the webinar Ravida Din, producer of Pink Ribbons, Inc. and Jon Whelan, director of STINK! talk about why they made their films, the importance to breast cancer activism, and how they hope to change the world through their [...] READ MORE

October 08, 2014

Susan G. Komen Partners With Global Fracking Corporation to Launch “Benzene and Formaldehyde for the Cure®”
For immediate release October 8th, 2014 Contact:  Angela Wall, Communications Director (415) 243-9301 x16 awall@bcaction.org San Francisco, CA – Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece [...] READ MORE

October 01, 2014

Breast Cancer Action Demands Pink Ribbon Marketers Stop the Distraction
For immediate release October 1st, 2014 Contact:  Angela Wall, Communications Director (415) 243-9301 x16 awall@bcaction.org SAN FRANCISCO, CA--Breast Cancer Action (BCAction), the national watchdog for the breast cancer movement, today launched a sweeping [...] READ MORE

October 17, 2013

What Are Pink Ribbons Hiding?
Posted on October 17, 2013 Why is the breast cancer epidemic still raging after 30 years of “awareness” and pink ribbon products? Each year, corporations pack the shelves with pink ribbon products, surrounding us with “breast cancer awareness” messages. These [...] READ MORE

June 27, 2013

In Memoriam: Barbara A. Brenner, 1951-2013
Posted on June 27, 2013 Even after ALS had silenced her vocal chords, Barbara Brenner’s powerful voice continued to send tremors into the medical establishment. With the assistance of a text-to-speech computer program, Brenner, the former executive d [...] READ MORE

April 05, 2013

Breast Cancer Action Takes on Fracking’s Health Harms
Posted on April 5, 2013 By Annie Sartor, BCAction Policy and Campaigns Coordinator Introduction Last fall, a short article published in a small town Oklahoma newspaper caught our attention. The article described an oil and natural gas drilling rig that [...] READ MORE

November 19, 2012

Chesapeake Energy Doesn’t Fracking Get It
Posted on November 19. 2012 Chesapeake Energy and its subsidiary Nomac Drilling have nominated themselves for worst pinkwasher of the year. In case you missed it last week, Nomac Drilling has been promoting ”breast cancer awareness” by wrapping a new dril [...] READ MORE

November 15, 2012

What the Frack? Drill Rig Goes Pink(washing) for Breast Cancer
Posted on November 15, 2012 By Annie Sartor, BCAction Policy and Campaigns Coordinator If you thought pink KFC buckets of fried chicken was as bad as pinkwashing could get, we’ve got news for you. Turns out Nomac Drilling, the second largest natural g [...] READ MORE

September 25, 2012

Breast Cancer Action Demands Elected Officials Take Action on Breast Cancer: “It’s an Epidemic, Stupid!”
For immediate releaseSeptember 25, 2012 Contact: Angela Wall, Communications Manager (415) 243-9301 x16 awall@bcaction.org SAN FRANCISCO, CA--Breast Cancer Action (BCAction), the national watchdog of the breast cancer movement, today announced their 2012 [...] READ MORE

April 20, 2010

Breast Cancer Action Calls Shame on KFC’s Pink Buckets Campaign
Contact: Angela Wall (415) 243-9301 awall@bcaction.org www.bcaction.org www.thinkbeforeyoupink.org KFC's new pinkwashing campaign to "raise money for breast cancer” is half-cooked! San Francisco, CA: Breast Cancer Action--the respected watchdog of th [...] READ MORE

September 24, 2008

Breast Cancer Action Targets Yoplait In “Think Before You Pink” Campaign; Calls For Yogurt Without Artificial Hormones
FOR IMMEDIATE RELEASE CONTACT: Richard Leiter 415.243.9301 “Think Before You Pink” campaign warns of “pinkwashing”. SAN FRANCISCO, CA—Breast Cancer Action—the respected watchdog of the breast cancer movement—announced the rollout of its 2008 “Think Befo [...] READ MORE

October 01, 2007

Breast Cancer Action Launches 6th Year of Think Before You Pink
For Immediate Release Contact: Mary DeLucco Breast Cancer Action (415) 243-9301 ext. 16 Katrina Kahl Breast Cancer (415) 243-9301 ext. 19 San Francisco—Breast Cancer Action (BCA) today launched its annual Think Before You Pink campaign with a new f [...] READ MORE